Burger King renewed the offensive
- on 04.03.12
- Uncategorized, business, economy, events, finance
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Burger King goes on the offensive to win back customers less and less convinced. Director North America of fast food chain, Steve Wiborg, detailed this weekend at USA Today's battle plan. It comes in three areas: promoting healthier recipes to the menu (chicken, fruit smoothies …), new decoration of restaurants and extensive advertising campaign. [...]